Roofers Dominating Local Search with Google Business + Ads

Roofing Decisions Happen Fast — Online

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When someone searches for “roof repair near me” or “best roofing company [city],” they’re ready to hire. Roofing is a high-value service — and one call can mean thousands in revenue.

🏠 81% of homeowners trust Google search to find and compare local roofers.

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Top Performing Roofers Do This

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1. Max Out Their Google Business Profile

• Add services like “roof replacement,” “flat roof repair,” and “eavestrough cleaning”
• Post photos of real jobs and before/after comparisons
• Use Q&A and Google Posts to answer common concerns

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2. Run Search Ads for Intent-Driven Keywords

• “Leaking roof fix,” “roof contractor downtown,” “free roofing quote”
• Add call extensions and service area targeting
• Only run ads during high-conversion hours (e.g., weekdays 8–6)

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3. Track and Optimize Calls

• Use tracking numbers on Google Ads and website
• Set up conversion tracking in Google Tag Manager
• Monitor which campaigns generate the highest close rate

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Pro Tip: Create a Roofing Service Page for Each Sub-Service

Many roofers just list all services on one page. Instead, split them out — Google will rank each one better.

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The Outcome

Roofing companies optimizing for search and paid traffic report 2–3× more qualified inbound calls, especially during storm season or peak renovation periods.

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