Med Spas Increasing Appointments Through Search Campaigns

Search Is the New Beauty Directory

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Potential clients looking for Botox, facials, or skin treatments often turn to Google — not Instagram. They’re searching for terms like “laser hair removal [city]” or “best med spa near me” with the intent to book.

💆 72% of med spa bookings now start with a local Google search.

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How Leading Med Spas Are Winning Online

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1. Geo-Targeted Search Campaigns

• Focused keywords like “chemical peel Toronto,” “lip filler near me,” “PRP hair treatment downtown”
• Ad extensions for pricing, reviews, and booking links
• Time-sensitive offers like “10% off this week” drive clicks

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2. Build Landing Pages for Services

• Separate pages for Botox, facials, laser, microneedling, etc.
• Add before/after photos and FAQs
• Embed booking or consultation forms

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3. Leverage Google Reviews

• Ask happy clients to leave reviews on your Business Profile
• Feature top reviews in ad copy or landing pages
• Use review schema to show stars in organic results

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Bonus: Use Call-Only Ads for Quick Conversions

Busy professionals often prefer to call — not fill out a form. Call-only ads drive instant action during work breaks or weekends.

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The Outcome

Med spas running structured search campaigns with proper tracking report 3–4× more appointment requests — often from higher-spending, ready-to-book clients.

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