How Local Dentists Are Filling Appointment Slots Through Google

Why Google Is the #1 Driver of New Dental Patients

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Today’s dental practices aren’t just competing with each other — they’re competing for visibility on Google. Local SEO and targeted ads help dentists get discovered by patients actively searching for care.

📈 78% of local searches result in an appointment or purchase within 24 hours.

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What Winning Practices Are Doing

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1. Optimizing Google Business Profile

• Uploading real photos of the office
• Keeping hours, services, and links updated
• Responding to reviews regularly

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2. Running Local Google Ads

• Targeting high-intent terms like “dentist near me” or “emergency dental care”
• Using call-only ads for quick bookings
• Setting up location targeting within a 5–10 km radius

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3. Tracking Every Lead

• Installing Google Tag Manager to monitor form fills and phone calls
• Creating conversion events in Google Ads
• Using call tracking numbers to measure ROI

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