From Page 3 to #1: SEO for Legal Services

Why SEO Matters for Law Firms

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Legal clients don’t scroll — they click the top result. Whether it's "real estate lawyer Toronto" or "immigration attorney near me," firms that rank high generate more calls, more form submissions, and more clients.

💼 93% of legal searches begin on Google.

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What Top-Ranking Firms Are Doing

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1. Creating Niche Practice Area Pages

• Focus on core services (e.g., family law, personal injury, immigration)
• Use city-based keywords throughout

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2. Publishing Answer-Based Content

• Blog posts answering common legal questions
• Structured FAQs using schema for rich snippets
• Guides like “What to do if you’re laid off in Ontario”

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3. Building Trust Signals

• Add Google review widget
• Display bar association memberships and certifications
• Include testimonials and case studies

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Technical Wins Matter Too

• Page speed, mobile responsiveness, and proper heading structure all impact rankings
• Using schema markup for FAQs, articles, and reviews gives an edge

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The Result

Firms investing in SEO often see 5× organic traffic within 6 months, and stay there for years.

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