LinkedIn is where B2B buying decisions start. 80% of B2B leads from social media come from LinkedIn. We build thought leadership content, optimise your company page, run precision-targeted LinkedIn Ads, and leverage Sales Navigator to connect you with the exact decision-makers who buy what you sell.
Of B2B social leads come from LinkedIn
Average cost per qualified B2B lead
Higher conversion rate vs. other social platforms
What We Deliver
Sponsored Content, Message Ads, and Lead Gen Forms targeting by job title, company size, industry, and seniority — reaching decision-makers with surgical precision.
Long-form articles, industry insights, and executive commentary that position your leaders as authoritative voices — earning trust and inbound interest from qualified prospects.
Strategic content publishing, employee advocacy coordination, and page optimisation that builds your employer brand and turns your company page into a lead generation asset.
Advanced prospect identification, InMail sequences, and connection strategies using LinkedIn Sales Navigator to build relationships with your ideal customer profiles at scale.
Native lead capture forms with pre-filled professional data that convert at 2-3x higher rates than landing pages, integrated directly with your CRM for immediate sales follow-up.
Systematic content distribution through your team's personal profiles — amplifying reach by 10-20x and lending authentic credibility that brand pages alone cannot achieve.
Our Process
Define your ideal customer profiles, map decision-maker personas, and build LinkedIn audience segments by title, seniority, company size, and industry.
Develop thought leadership pillars, ad creative, Lead Gen Form sequences, and a content calendar that nurtures prospects from awareness through to sales-ready.
Activate paid campaigns, publish organic content, execute Sales Navigator outreach, and manage community engagement across your company page and key leader profiles.
Monthly reports connecting LinkedIn activity to pipeline metrics — leads generated, meetings booked, opportunities created, and revenue influenced. Real business impact, not just impressions.
FAQ
LinkedIn Ads have higher CPCs than Facebook or Google Display, but the lead quality is typically much higher for B2B. When you measure cost per qualified lead and cost per closed deal — not just cost per click — LinkedIn often delivers the best ROI for B2B companies. We track pipeline impact, not just ad metrics.
Consistent thought leadership builds trust with your target audience over time. When decision-makers see your insights regularly, they are more likely to engage when they have a need. We pair organic content with retargeting ads to capture this demand, and use Lead Gen Forms to convert engaged audiences into measurable pipeline.
Both, strategically. Personal profiles get 5-10x more organic reach than company pages. We use executive profiles for thought leadership and relationship building, and the company page for brand credibility, job postings, and paid campaigns. Employee advocacy programs amplify content through personal networks at massive scale.
Sponsored Content (single image and video) works best for awareness and consideration. Lead Gen Forms are the most cost-effective for direct lead capture. Message Ads (InMail) work for high-value offers and event invitations. We test all formats and allocate budget based on your specific conversion data and sales cycle.
Yes. We build targeted prospect lists, write personalised connection request messages and InMail sequences, and create follow-up workflows that nurture connections into conversations. All outreach is genuine and value-driven — no spam. We track acceptance rates, response rates, and meetings booked from every sequence.
Get a free LinkedIn strategy audit that maps your ideal customer profiles, evaluates your current presence, and outlines a 90-day plan to fill your B2B pipeline.
Get Your LinkedIn Strategy